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Plan of Study

BSc in Commerce and Marketing

Full time programme

Validity: From the academic year 2017-2018

Specialisations

  • Commerce
  • Logistics of Commerce
  • Commercial Communication

Summary of credits

Groups of subjects Credit volume
Compulsory subjects 159
Elective Remedial Courses 0
Elective subjects (unlimited choice) 12
Limited choice elective subjects in Economic and Social Sciences 3
Limited choice professional elective subjects 1 6
Limited choice professional elective subjects 2 6
Specialisations 24
Total 210

 

Subjects

Basic information

  • The number of credits to be collected in each elective list (subjects with light yellow and light green background) is indicated in the table above.
  • The subjects of a specialisation become compulsory after the specialisation has been selected.
  • In order to collect the volume of credits indicated in the category of elective subjects (unlimited choice) the students can choose any subject that is not defined as compulsory in their programme (in addition to the subjects listed here).
  • The table indicates class hours per week.
  • Abbreviations: Sm - Semester, Lh - Lecture hours, Th - Tutorial hours, Ast - Type of assessment, Cr - Credits. Assessment: E - Exam, Cw - coursework, S - signature.

The general provisions for our programmes are defined by the Requirement System for Students.

Sm Code Subject Lh Th Ast Cr List or specialisation Prerequisite
1 KOAN1BA06 Economics 1 2 2 Cw 6    
1 VAAI0BA03 Basics of Business Economics 1 1 E 3    
1 INAG0BA06 Information Technology and the World (4) 2 2 Cw 6    
1 UZIO0BA03 Business Communication 0 2 Cw 3    
1 AZAI0BA00 The Basics of Business Mathematics (1) 0 2 S 0 remedial  
1 INES0BA00 IT Skills Development (1) 0 2 S 0 remedial  
1 TAAN0BB03 Study Techniques 0 2 Cw 3 Elective subjects (unlimited choice)  
1 PRSE0BA03 Presentation Skills Development 0 2 Cw 3 Elective subjects (unlimited choice)  
1 UZLV1BA03 Foreign Language for Business A/1 0 4 Cw 3    
1 GAAI0BA03 Basics of Business Law 2 0 E 3    
1 GAET0BA03 Economic History 2 0 E 3 Elective subjects (unlimited choice)  
1 SZIA0BD03 Sociology 2 0 E 3 Elective subjects (unlimited choice)  
1 PSIA0BA03 Psychology 2 0 E 3 Elective subjects (unlimited choice)  
1 POIA0BA03 Political Science A 2 0 E 3 Elective subjects (unlimited choice)  
1 TEES1BA00 Physical Education 1 0 2 S 0    
2 GAKA0BA06 Business Mathematics 2 2 Cw 6    
2 KOAN2BA06 Economics 2 2 2 Cw 6   Economics 1
2 SZNT0BA06 Organisational and Human Resource Management 2 2 E 6    
2 PEAI0BA06 Introduction to Finance 2 2 E 6    
2 UZLV2BA03 Foreign Language for Business A/2 0 4 Cw 3    
2 KOAN0BA03 Environmental Economics 2 0 E 3    
2 GAKA0BC03 Economic Policy 2 0 E 3    
2 GAJZ0BA03 Economic Geography 2 0 E 3    
2 EUEK0BB03 Introduction to the European Union Studies 2 0 E 3    
2 JOAN0BA03 Validating Legal Claims in Practice 0 2 Cw 3    
2 TEES2BA00 Physical Education 2 0 2 S 0    
3 STAI0BA06 Basics of Statistics and Probability Studies 2 2 Cw 6    
3 NEAN0BA03 International Economics 2 0 E 3    
3 MANG0BA06 Marketing 2 2 E 6    
3 SZAI0BA06 Introduction to Accounting 2 2 Cw 6    
3 NEKA0BA03 International Negotiation Techniques 0 2 Cw 3 Elective subjects (unlimited choice)  
3 INIO0BB03 Intercultural Communication A 0 2 Cw 3 Elective subjects (unlimited choice)  
3 KELV0BA03 Foreign Language for Commerce and Marketing 0 4 E 3    
3 BEBA0BA06 Introduction to the Economics of Commercial and Service Companies 2 2 E 6   Basics of Business Economics
4 UZKA0BB06 Statistics for Business 2 2 Cw 6    
4 PIAS0BA06 Market Research 2 2 E 6   Marketing
4 MAAS0BA06 Marketing Communications and Consumer Behaviour 2 2 Cw 6   Marketing
4 NEKA0BA06 International Commercial Techniques and Logistics 4 0 E 6    
4 SZNG0BA06 Service and B2B Marketing (2) 2 2 E 6 professional 1 Marketing
4 KENT0BB06 Management of Commerce (3) 2 2 E 6 professional 1 Introduction to the Economics of Commercial and Service Companies
5 KOAI0FA03 Controlling Basics 2 0 E 3    
5 ELNT0BA06 Sales Management 2 2 Cw 6   Marketing
5 PRNT0BB06 Project and Quality Management 4 0 E 6    
5 DOEK0BA03 Quantitative Methods for Decision-Making 0 2 Cw 3 professional 2  
5 MAAS0BA03 Marketing Consultancy 1 1 E 3 professional 2 Marketing
5 DING0BA03 Direct and Database Marketing 1 1 E 3 professional 2 Marketing Communications and Consumer Behaviour
5 ONNG0BA03 Online Marketing 1 1 E 3 professional 2 Marketing
5 ELNG0BB03 Food Marketing (2) 2 0 E 3 professional 2 Marketing
5 KONG0BA03 Communication Training (2) 0 2 Cw 3 professional 2  
5 ERNT0BA03 Value Management (2) 0 2 Cw 3 professional 2  
5 ARDE0BA03 Price Risk Management and the Stock Market (3) 1 1 E 3 professional 2  
5 MIJA0BA03 Marketing and Communication of the Quality (2) 1 1 Cw 3 Elective subjects (unlimited choice)  
5 BUNG0BA03 Business Marketing (2) 0 2 Cw 3 Elective subjects (unlimited choice)  
5 DIIO0BA03 Digital Communication (2) 0 2 Cw 3 Elective subjects (unlimited choice)  
5 DIIA0BA03 Digital Technology (2) 0 2 Cw 3 Elective subjects (unlimited choice)  
5 KRES0BA03 Creative Design (2) 0 2 Cw 3 Elective subjects (unlimited choice)  
5 MAKA0BA03 Marketing Logistics (2) 2 0 E 3 Elective subjects (unlimited choice)  
5 ARDE0BB03 Commodity Exchange (3) 0 2 Cw 3 Elective subjects (unlimited choice)  
5 E-SS0BA03 E-Business (3) 1 1 E 3 Elective subjects (unlimited choice)  
5 EUAS0BA03 EU Trade Policy, Trade Regulation (3) 2 0 E 3 Elective subjects (unlimited choice)  
5 FONT0BA03 Process Management (3) 0 2 Cw 3 Elective subjects (unlimited choice)  
5 GENG0BA03 Geomarketing (3) 0 2 Cw 3 Elective subjects (unlimited choice)  
5 KUEN0BB03 Specialities in Hungarian Trade (3) 0 2 Cw 3 Elective subjects (unlimited choice)  
5 VAKA0BA03 Assortment and Procurement Policy (3) 0 2 Cw 3 Elective subjects (unlimited choice)  
5 SZUM1BA03 College for Advanced Studies 1 0 2 Cw 3 Elective subjects (unlimited choice)  
5 TDDK1BA03 Student Research Project 1 0 2 Cw 3 Elective subjects (unlimited choice)  
5 KESE0BA06 Establishing a Commercial Unit and its Market Launch 2 2 E 6 Commerce  
5 UZIO0BA06 Business Simulation 0 4 Cw 6 Commerce  
5 KEKA0BA06 Logistics of Commerce 2 2 Cw 6 Logistics of Commerce  
5 UZIO0BA06 Business Simulation 0 4 Cw 6 Logistics of Commerce  
5 KOOK0BA06 Communication Tools 2 2 Cw 6 Commercial Communication  
5 UZIO0BA06 Business Simulation 0 4 E 6 Commercial Communication  
6 FEAT0BA03 Responsible and Sustainable Company 2 0 E 3    
6 VAIA0BA06 Corporate and Marketing Strategy 2 2 Cw 6   Marketing
6 PISE0BA03 Analysis of Market Research Data 0 2 Cw 3 professional 2  
6 PUNS0BA03 Public Relations 2 0 E 3 professional 2  
6 VENT0BB03 Customer Service Management (3) 0 2 Cw 3 professional 2  
6 SZNT0BA03 Organisational Development and Risk Management (3) 0 2 Cw 3 professional 2  
6 KOIO0BB03 Complex Enterprise Simulation (3) 0 2 Cw 3 professional 2 Introduction to the Economics of Commercial and Service Companies
6 LONG0BA03 Logistics Controlling (3) 0 2 E 3 professional 2  
6 MAAI0BC03 Co-Sciences of Marketing Communication (2) 2 0 E 3 Elective subjects (unlimited choice)  
6 SZME0BA03 Intellectual Property Protection (2) 2 0 E 3 Elective subjects (unlimited choice)  
6 SZNG0BA03 Service and Non-Business Marketing (2) 2 0 E 3 Elective subjects (unlimited choice)  
6 TENT0BB03 Total Quality Management (2) 2 0 E 3 Elective subjects (unlimited choice)  
6 UZAT0BA03 Business Simulation Practice (2) 0 2 Cw 3 Elective subjects (unlimited choice)  
6 VEJA0BA03 Social Psychology of Leadership (2) 1 1 Cw 3 Elective subjects (unlimited choice)  
6 KOAS0BA03 Eco-Friendly Corporate Governance (3) 2 0 E 3 Elective subjects (unlimited choice)  
6 LOOK0BB03 Case Studies in Logistics Management (3) 0 2 Cw 3 Elective subjects (unlimited choice) International Commercial Techniques and Logistics
6 LOOK0BC03 Providers of Logistic Services (3) 2 0 E 3 Elective subjects (unlimited choice)  
6 MAAT0BA03 Synthesizing Practice in Marketing (3) 0 2 Cw 3 Elective subjects (unlimited choice) Communication Tools
6 REAN0BC03 Advertising Aesthetics and Psychology (3) 0 2 Cw 3 Elective subjects (unlimited choice)  
6 REKA0BA03 Advertising Law and Ethics (3) 2 0 E 3 Elective subjects (unlimited choice)  
6 UGEG0BA03 Client Satisfaction (3) 0 2 Cw 3 Elective subjects (unlimited choice)  
6 VIUK0BA03 World Market Commodities (3) 0 2 Cw 3 Elective subjects (unlimited choice)  
6 SZUM2BA03 College for Advanced Studies 2 0 2 Cw 3 Elective subjects (unlimited choice)  
6 TDDK2BA03 Student Research Project 2 0 2 Cw 3 Elective subjects (unlimited choice)  
6 UGNT0BA06 Customer Relationship Management 2 2 Cw 6 Commerce  
6 KEAK0BA06 Corporate Strategies in Commerce 2 2 Cw 6 Commerce  
6 LOJA0BA06 Logistics Information Technology 1 3 Cw 6 Logistics of Commerce  
6 ELNT0BB06 Supply Chain Management A 2 2 Cw 6 Logistics of Commerce  
6 KOES0BA06 Communications Planning 2 2 Cw 6 Commercial Communication  
6 ONIO0BA06 Online Communication 2 2 Cw 6 Commercial Communication  
6 KUAN0BA03 Research Methodology 0 2 Cw 3    
7 SZGY0BA20 Internship 0 0 Cw 20    
7 SZAT0BA07 Bachelor of Sciences Thesis 0 0 Cw 7    

Remarks

(1) Elective subject the students are advised to enrol in if they need an improvement of their basic knowledge in the given field.
(2) The subject is available at the Faculty of International Management and Business (in Hungarian).
(3) The subject is available at the Faculty of Commerce, Hospitality and Tourism.
(4) The subject is available in both semesters.

The official version of the programme is available here.

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