«November 2020»

BSc in Commerce and Marketing (En)


Programme Commerce & marketing first-cycle (bachelor) programme
Introduction From the academic year 2017-2018
Personal scope: Students starting their studies from 1 September 2017
Approved on 5 May 2017
Resolution Resolution No. (V. 5.) 69, Academic Year 2016/2017
Resolution No. (VI. 29.) 112, Academic Year 2017/2018
Programme owner Dr. Zoltán Máté
Dean Gulyásné Dr. Katalin Csekő


1 Licensing and accreditation of the programme
2 Objective of the training
3 Professional competences to be acquired
4 Basic information about the programme
5 Training structure
6 Specialisation of the programme
7 Mobility window
8 Internship
9 Degree thesis requirements
10 Conditions for completing the training
11 Final examination requirements
12 Conditions for issuing the diploma
13 Qualification of Diploma
14 Special requirements of the training
15 Model curriculum (Plan of study)
  Version control

Content and requirements of the programme

1. Licensing and accreditation of the programme

The educational and outcome requirements for the Commerce & marketing first-cycle (bachelor) programme are defined in Decree No. 18/2016 (VIII. 5.) of the Minister of Human Resources.
Number of the resolution of the Hungarian Accreditation Committee on the effective accreditation: 2016/1/VII/3/19.

2. Objective of the programme

The objective of the programme is to train economic professionals with commercial and marketing expertise and skills, and economic and business knowledge, who are capable of purchasing and selling various products and services in a supply-driven manner, organising and managing the commercial activities of small and medium-sized businesses. They should be ready to continue their studies in a Master programme.

3. Professional competences to be acquired

Economist at the commerce and marketing first-cycle (bachelor) training

a) skills

  • Knowledge of the basic, comprehensive concepts, theories, facts, as well as the national and international contexts of economics in terms of the relevant economic actors, functions and processes.
  • Understanding of the basic theories and characteristics of the organisation of micro- and macro-economy, knowledge of the basic methods of data collection, mathematics and statistical analysis.
  • Knowledge of the rules and ethical standards of collaboration in a project, team or work organisation and project management.
  • Comprehensive knowledge of the basic facts, specialisations and limits of the field of commerce and marketing, the structure, operation and relationships of business and professional organisations, the behaviour of the actors, and the external and internal environmental, behavioural, decision support and motivational factors that determine such behaviour.
  • Knowledge of the key relationships and theories related to the commerce and marketing field, and the conceptual framework serving as their foundation.
  • Knowledge of the concept, tools and methodology of marketing in both the business and non-profit sectors. Familiarity with the role of marketing in the operation of a company or institution, and the relationships of marketing with other organisational processes and functions.
  • Familiarity with the process of consumer and customer behaviour and the field of consumer protection.
  • Knowledge of the processes, and the legal and ethical requirements of the selling and trading activity. Familiarity with the operation and organisation of commercial companies, and the main work processes and techniques of commercial activities. Familiarity with logistics processes.
  • Knowledge of the methods and background of e-businesses.
  • Command of the basic vocabulary of economics in the mother tongue and in at least one foreign language.

b) abilities

  • Planning and organising economic activities, and managing and controlling minor businesses and business organisations. Revealing, organising and analysing facts and basic relationships by applying the theories and methods learnt, formulating independent conclusions and critics, developing proposals preparing decisions, making decisions in the standard, as well as in partly unknown Hungarian and international environments.
  • Monitoring and interpreting the processes in the world economy and international business, the changes in economic policy, and the policies and legislation relevant and related to his/her special field, as well as the effects of the same, and takes these into account when developing analyses, proposals and decisions.
  • Performing a basic level analysis of the concepts forming the foundation for the knowledge system of the commerce and marketing field, synthesizing the relationships and performing an adequate assessment activity.
  • Navigating among the short and medium term decision-making processes of marketing and sales, recognising and adapting to the fast market changes.
  • Preparing marketing research tasks laying the basis for marketing and commerce decisions, formulating research plans and conducting researches, and analysing basic relationships.
  • Controlling corporate commerce and marketing databases, analysing secondary marketing research information and data, and using the required specific software.
  • Working efficiently in economic, marketing and commerce projects within a business organisation.
  • Leading marketing and commerce organisational units and businesses.
  • Understanding and using the special online and printed literature of the commerce and marketing field in Hungarian and foreign languages.
  • Presenting professional proposals and positions formulated professionally, in terms of both concept and theory, either verbally or in writing in the Hungarian or a foreign language and observing the rules of professional communication.

c) attitude

  • Problem-sensitivity and proactive approach in the interest of high quality output, constructive, cooperative and initiative behaviour when working in a project or team.
  • Openness to new information, new professional insights and methodologies, and readiness to undertake new, independent tasks and responsibilities that may require collaboration.
  • Striving to develop his/her knowledge and working relationships, and to cooperate with colleagues to that end.
  • Striving to make self-learning a tool for achieving his/her professional goals.
  • Commitment to making decisions in full compliance with the laws and ethical standards, even when such decisions require a complex approach or are unexpected.
  • Openness to others' opinions and the sectoral, regional, national and European values (including the social, socio-ecological and sustainability aspects).

d) autonomy and responsibility

  • Performs and organizes the responsibilities specified in the job description independently and under general professional supervision. Independently organises the analysis of economic processes, and the collection, organisation and evaluation of data.
  • Takes responsibility for his/her analyses, conclusions and decisions.
  • Leads, organizes and manages an organisational unit or team within a business organisation, or a business or small business organisation independently taking responsibility for the organisation and his/her associates.
  • Reviews comprehensive and specific topics of the commerce and marketing field, and works on them exploiting the available resources based on professional guidance.
  • Responsibly takes part in the development and explanation of commerce and marketing positions.
  • Takes responsibility for compliance with professional, legal and ethical standards and rules applicable to his/her work and conduct.
  • Holds presentations and independently performs the moderation of discussions. Independently and responsibly participates in the work of professional forums within and outside the given business organisation.

4. Basic information about the programme

Duration of training: 7 semesters
Minimum number of credits to be acquired: 210 credits
Graduation level: Bachelor (abbreviated as “BSc”) degree
Qualification: közgazdász, kereskedelem és marketing alapképzési szakon
Qualification in English: Economist in Commerce and Marketing

5. Training structure

The structure of the training expressed in credits, based on the programme and output requirements:

Special fields of expertise, knowledge C CE CF E Total
Economics, methodology and business skills 69     3 72
Professional language     6   6
Social science basics 6 3   3 12
General professional skills 45 12 3 6 66
Specialisations   24     24
Other (internship, degree thesis) 30       30
Total 150 39 9 12 210

Abbreviations and definition of subject types:

  • C – Compulsory subjects.
  • CE - Compulsory elective subjects: Subjects to choose from specific subject group. The subjects of specialisations are to be selected upon application for specialisation.
  • CF - Compulsory elective foreign language proficiency subjects. students who do not have the language exam being a criterion for the degree may choose from the language courses offered. Students holding the appropriate language examination certificate can take up foreign language subjects or additional business foreign language courses on account of their credit limit.
  • E - elective subjects. In addition to the subjects included in the model curriculum, students can take up other subjects out of those announced by the institution.

6. Specialisation of the programme

During the first-cycle training, students can choose from the following specializations, which do not provide stand-alone qualification:

  • Digital Marketing (KKK)
  • Commerce (KVIK)
  • Commercial Communication (KVIK)
  • Commercial Logistics (KVIK)
  • Marketing Communication (KKK)
  • Marketing Management (KKK)
  • Quality Management (KKK).

Specializations can be chosen after completing the 4th semester according to the model curriculum.
Specialisations may be chosen by students who have earned at least 75 credits in the subjects of the first four semesters according to the model curriculum, which may include completion of the following subject:


Subject code

Subject name

Digital Marketing


Marketing Communications and Consumer Behaviour

Marketing Communications


Marketing Communications and Consumer Behaviour

Marketing Management


Marketing Communications and Consumer Behaviour

Quality Management


Marketing Communications and Consumer Behaviour



Commercial Management

Commercial Communication


Marketing Communications and Consumer Behaviour

Commercial Logistics


International Commercial Techniques and Logistics

When choosing specializations, students must specify their order of preference with at least two specializations selected. Admission to a specialization is based on the students' cumulative credit index: the student ranked best in the list of students thus obtained is admitted to the specialization that he/she specified in the first place. The procedure is followed in a similar manner for students ranked lower, as long as the headcount set for a specialization is reached. Students still in the queue are then admitted to the specialization specified by them in the second place. The procedure is continued following the same principle until admission of the last student.
The launch of a specialization is subject to a minimum headcount. If the minimum headcount is not reached, students applying for the given will be admitted to the specialization they have ranked next in their preference order.

7. Mobility window

During the training, the semesters recommended for international student mobility are semester 4, semester 5 and the internship semester.
In semester 4, students participating in international student mobility programs should earn the recommended credits as follows.

Subject code Subject name/Subject group Credits Equivalence
UZKA0BB06 Business Statistics 6 the equivalence recorded in the learning system, or any subject with at least 5 ECTS credit value providing applied statistics training
PIAS0BA06 Market research and similar services 6 the equivalence recorded in the learning system, or any subject with at least 5 ECTS credit value providing market research training
MAAS0BA06 Marketing Communications and Consumer Behaviour 6 the equivalence recorded in the learning system, or any subject with at least 5 ECTS credit value focusing on marketing research or consumer behaviour
PRNT0BB06 Project and Quality Management 6 the equivalence recorded in the learning system, or any subject with at least 5 ECTS credit value providing project management training
NEKA0BA06 International Commercial Techniques and Logistics 6 the equivalence recorded in the learning system, or any subject with at least 5 ECTS credit value focusing on international commerce or logistics
KENT0BA06 Commercial Management 6 the equivalence recorded in the learning system, or any subject with at least 5 ECTS credit value focusing on the organisation and management of the commercial activity

In semester 5, students participating in international student mobility programs should earn the recommended credits as follows.

Subject code Subject name/Subject group Credits Equivalence
ELNT0BA06 Sales Management 6 the equivalence recorded in the learning system, or any subject with at least 5 ECTS credit value providing sales training
  Elective subjects 6 any subject with at least 5 ECTS credits
  Compulsory elective professional skills 6 any subject with at least 5 ECTS credit value providing commerce and/or marketing training
  Specialization subject in semester 5 12 the equivalence recorded in the learning system, or any subject or subjects with at least 10 ECTS credit value providing training related to the topic of the given subject

The internship set out in the requirements of the training may take place abroad, observing the procedure applicable to internships.

8. Internship

The internship is a continuous practical training with a duration of 12 weeks (400 hours for full-time and 200 hours for part-time training).
The internship is worth 20 credits, its completion is a precondition for receiving the pre-degree certificate.

8.1 Subject requirements

The internship may be started with at least 171 credits earned according to the model curriculum of the training. The credits required may not include credits of the Degree Thesis (SZAT0BA07) subject.

8.2 Place of completing the internship

Students are free to choose the place of their internship. The internship can be completed at any company or institution that performs activities associated with the nature of the training and where there are jobs already held that require higher education qualifications. The job to be held by the student is expected to familiarise the student with the commerce, logistics or marketing aspects of the organization's business providing him/her the opportunity to apply and practice the skills acquired through the university programme.

8.3 Requirements applicable to the completion of the internship

The aim of internship is to enable students to become conversant with the professional work at the host institution (organisation, company, public institution, non-governmental organisation) conducting activities that match their studies or special field, actively participate in the daily work, independently solve tasks assigned to them by their work supervisor and gain experience for their future employment on the labour market.
At the end of the internship, the internship is evaluated by the supervisor/consultant.
Applications for and the conduct and evaluation of the internship are regulated by separate procedures.

9. Degree thesis requirements

The degree thesis is a task by the completion whereof the student demonstrates his/her ability to:

  • review special literature independently in a given special field,
  • document, analyse and evaluate the results introduced in the special literature,
  • with his/her studies and the information obtained from the special literature
    • conduct an independent research and/or
    • independently perform tasks requiring creativity,
  • create and defend an evaluation study based on the review of the special literature and his/her own research experience, and exploiting his/her studies completed.

The degree thesis requirements and the conditions governing completion are set out in a separate procedure.

10. Conditions for completing the programme

Conditions for the issue of the final certificate:

  • earning at least 183 credits from compulsory, compulsory elective and elective subjects according to the curriculum requirements;
  • fulfilment of the required criteria (obtaining sign-off for subjects Physical Education 1 and 2);
  • completion of the internship (20 credits);
  • completion of the degree thesis consultations (7 credits).

Requirements of taking the final examination:

  • obtaining the final certificate;
  • a degree thesis granted at least satisfactory mark by two assessors working independently.

11. Final examination requirements

The final examination reviews and evaluates the knowledge, skills and abilities necessary to receive the diploma, in the course whereof the student must prove that he/she can apply the material learnt.
The final examination consists of the defence of the thesis, which includes the presentation of the results and a professional debate based on them. During the debate, the final examination committee may ask questions that are not closely related to the evaluation of the degree thesis, in order to assess the candidate's general professional skills. The committee awards a mark for the student's thesis, defence and professional skills, which shall be the result of the final examination (ZE).

12. Conditions for issuing the diploma

To get the bachelor’s degree either an intermediate (B2) complex type professional (related to the field of training) language examination recognised by the state or advanced (C1) complex type general language examination recognised by the state must be passed in at least one foreign language, or an equivalent school-leaving certificate or diploma is required.

13. Qualification of diploma

Formula for calculating the qualification of the diploma
OM = (TÁ+ZE)/2

  • OM       is the qualification of the diploma
  • TÁ         is the average mark of the subjects below weighted with their credit values
  • ZE          is the result of the final examination

The qualification of the diploma is:

Excellent (5) if   OM = 5.00
Excellent (5) if 4.51 ≤ OM < 5.00
Good (4) if 3.51 ≤ OM ≤ 4.50
Average (3) if 2.51 ≤ OM ≤ 3.50
Pass (2) if 2.00 ≤ OM ≤ 2.50

The average mark (TÁ) considered in the qualification of the diploma is calculated based on the results from the following subjects.
For all specializations:

  • Economics 1 (KOAN1BA06)
  • Marketing (MANGOBA06)
  • Market Research (PIAS0BA06)
  • Introduction to the Economics of Commercial and Service Companies (BEBA0BA06)

And one subject, depending on the specialization:

Specialisation Subject code Subject name
Marketing Communications MAEI2BA06 Fields of Marketing Communications 2
Marketing Management ALSE0BA06 Managing Alternative Marketing Channels
Quality Management MISE0BA06 Managing Quality Systems
Digital Marketing DING2BA06 Digital Marketing 2
Commerce KENT0BB06 Commercial Management
Commercial Logistics ELNT0BB06 Supply Chain Management
Commercial Communication KOOK0BA06 Communication Tools

14. Special requirements of the programme

14.1 Training in a language other than Hungarian

Pursuant to Section 51 (2) of the Act CCIV of 2011, the issue of the diploma for a training in a foreign language is not subject to the language examinations set out in Clause 11.
Pursuant to Section 14 (6) of Government Decree No. 137/2008 (V. 16), a diploma certifying studies conducted and completed in a foreign language is equivalent, in terms of the language of the training, to an advanced complex type language examination recognised by the state in one language. Pursuant to the referenced Act, the diploma is equivalent to a language examination, and BGE may not issue a separate certificate in this respect.
BGE recognizes the studies of a student as training in a foreign language if he/she has earned at least 189 credits, of which at least 168 credits are completed in the language of the training.

14.2 Trainings in correspondence course

For trainings in correspondence courses, the curriculum applies subject to the following differences:

  • The completion of the subjects Physical Education 1 (TEES1BA00) and Physical Education 2 (TEES2BA00) is excluded from the requirements.
  • Work experience gained during employment can be recognised as completion of the Internship (SZGY0BA20) (in line with the procedure for internships).

14.3 Training under a double degree arrangement

In addition to the diploma awarded by BBS, the student participating in the programme can also obtain a diploma awarded by the following partner institutions under the BBS double diploma agreement.

Partner institution Name of qualification Credits to obtain at BBS Credits to obtain at the partner institution
University of Oviedo (Spain) Grado en Comercio y Marketing 180 60
Hof University of Applied Sciences (Germany) Betriebswirtschaft 150 60
Kempten University of Applied Sciences (Germany) Betriebswirtschafts-lehre 166 44
University of Le Havre (France) Economie-gestion 180 60

The requirements and conditions applicable to the programmes are laid down in the annexes to the relevant agreements.

14.4 Dual training

In dual training, companies (dual training partners) train the student in line with their own needs and based on an actual curriculum developed jointly with the higher education institution. Such companies support, extend with practical skills and expand students’ training at the institution according to their profile.
BGE’s dual training partner concludes an employment contract with the student enrolled in dual training. Students work at the partner organisation in parallel with their studies. The ratio of study time and working time is laid down in the employment contract.

15. Model curricula (Plans of study)

Course schedule Language ID Annex
full-time Hungarian BNKMHK, BNKMHV Annex 1
correspondence Hungarian BLKMHK, BLKMHV Annex 2
distance learning Hungarian BTKMHV Annex 3
full-time English BNTVEV Annex 4
full-time German BNTVDV Annex 5

Version control

Reference No. Resolution No. Implementation Validity Clause Change description
1 2017/18. (VI. 29.) 111. immediate From academic year 2018/2019 15 Changes in the model curriculum, as shown in the table below


Subject code Subject name Change Effective date
PRNT0BB06 Project and Quality Management Shifted from the semester 5 to semester 4 + the following text to be included in the notes: “The subject can be taken up in the fall semester at the Faculty of Commerce, Catering and Tourism; recommended place in the curriculum: semester 5 immediate
SZNG0BA06 Service and B2B marketing Shifted semester 4 to semester 5 immediate
ERNT0BA03 Value Management New name of the subject: “Marketing-driven Value Analysis" immediate
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