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BA in Communication and Media Science (En)

Curriculum

Programme Communication and media science first-cycle (bachelor) programme
Introduction From the academic year 2017-2018
Personal scope: Students starting their studies from 1 September 2017
Approved on 5 May 2017
Resolution Resolution No. (V. 5.) 69, Academic Year 2016/2017
Resolution No. (VI. 29.) 112, Academic Year 2017/2018
Programme owner Dr. Katalin Kolláth
Dean Gulyásné Dr. Katalin Csekő

Overview

1 Licensing and accreditation of the programme
2 Objective of the training
3 Professional competences to be acquired
4 Basic information about the programme
5 Training structure
6 Specialisation of the programme
7 Mobility window
8 Internship
9 Degree thesis requirements
10 Conditions for completing the training
11 Final examination requirements
12 Conditions for issuing the diploma
13 Qualification of Diploma
14 Special requirements of the training
15 Model curriculum (Plans of study)
  Version control

Content and requirements of the programme

1. Licensing and accreditation of the programme

The educational and outcome requirements for the Communication and media science first-cycle (bachelor) programme are defined in Decree No. 18/2016 (VIII. 5.) of the Minister of Human Resources.
The training was accredited by the Hungarian Accreditation Committee in its Resolution No. 2006/2/IX/4/6.

2. Objective of the programme

The objective of the programme is to educate professionals who understand the communication systems that drive the society, social communication and the main institutions of communication and media. With the acquired knowledge, they should be capable of performing communication work at the basic institutions of social communication.

3. Professional competences to be acquired

Communicator graduated in the communication and media science programme

a) skills

  • Knowledge of all the important elements of social science concepts, understanding of the relationships underlying the scientific interpretation of the society and social communication.
  • Familiarity with the relationships connected with the functioning of the society and the related scientific contexts.
  • Knowledge and understanding of the operating mechanisms of social phenomena and subsystems forming the subject of the communication and media science.
  • Understanding of the normative systems and operating routines of the social spheres of existence associated with the field, i.e. the institutions, such as economics, politics, science, arts, morals, religion, language and law.
  • Knowledge of the key factors of social, structural, economic and political processes that determine the field of communication and media.
  • Solid methodological skills, understanding of the possibilities and perspectives of methodological innovation.

b) abilities

  • Navigating between the deep relationships of his/her field, as well as the actual social, communication and media science problems occurring in practice and possible methods of their resolution.
  • Efficient processing of new insights in his/her field. Confidently managing the printed and digital literature resources, social science and media research databases, and the tools used for their operation.
  • Synthesizing and comparing the basic theories and concepts of social communication, presenting rational arguments, i.e. forming and defending his/her opinion in debates generating in the various scenes of communication.
  • Elaborating a working hypothesis aimed at revealing the actual relationships between processes in the scenes of social communication and investigating the facts, the most suitable empirical method for its review and the concept of the processing workflow, by relying on his/her basic theoretical skills.
  • Performing a deep and detailed analysis of the facts discovered in the various communication levels and scenes discovered in the course of his/her theoretical and practical activity, and exploring the relationships obtained from the results.
  • Delivering a realistic value assessment in the field of communication and media research, based on the information processed, and presenting independent proposals based on the conclusions drawn from them.
  • Using the vocabulary and specific concepts of the profession, as well as the special vocabulary built on them with confidence in any field-specific discussion.
  • Making decisions eligible for practical application in (interpersonal, team, public, organisational, intercultural and mass communication) decision making processes.

c) attitude

  • Openness to the dynamic and value-based adoption of social changes, willingness to adopt basic attitudes that combat any biases.
  • Acceptance of the historically and socially definite and variable nature of cultural phenomena.
  • Acceptance of the religious and social, historical and present diversity of the Hungarian and European identity, and commitment to representing these values.
  • Willingness to learn about non-European cultures, openness to and acceptance of such cultures.
  • Acceptance and consistent representation of the diversity of social science thinking, and authentic demonstration of the related conceptual foundations in his/her close and wider environment.
  • Sensitivity and openness to the gravest social issues, with his/her approach being determined by a sense of professional and human solidarity with those suffering and vulnerable.
  • Commitment to social equality, and to the democratic values, the rule of law and the common European values applicable to  all areas of life, as well as ability to formulate his/her opinion in the right form.
  • Openness to all forms of professional innovation, willingness to adopt theoretical, practical and methodological innovations, but subject to careful consideration only.
  • Openness to critical self-assessment, the various forms of professional improvement and the self-development methods associated with an intellectual attitude, while striving to improve himself/herself in these areas.
  • Ability to acquire communication skills and continuously improve them, and to demonstrate self-reflection concerning his/her abilities in this area.
  • Conscious and responsible commitment, in all forms of cooperation, to the consistent implementation and protection of the legal, ethical and professional standards of the society, as well as his/her closer profession and workplace.
  • Conscious demonstration of the methods used in his/her own profession, and acceptance of the different methodological approaches of other disciplines.
  • Adoption and practical enforcement of a health focused approach and lifestyle.

d) autonomy and responsibility

  • Assumes an independent and initiator role in the professional contexts of communication and media science, as regards the enforcement of the social conception he/she has adopted.
  • Forms, within his/her professional context, a historically and politically coherent, independent position that will promote improvement and increased awareness both for himself/herself and within his/her environment.
  • When joining a professional work team, he/she is able to perform and manage complex tasks complying with the current professional expectations.
  • Organises his/her own work and the activities of people under his/her control with independence and responsibility aligned to his/her position in the organisational structure.
  • Demonstrates his/her views as a sovereign actor in professional and social forums, and responsibly represents his/her profession, organisation and professional team.
  • Demonstrates autonomy, constructiveness and assertiveness in all forms of collaboration within and outside the institution.
  • Takes responsibility for the professional texts he/she compiles in his/her native or foreign languages, and is aware of their potential consequences.

4. Basic information about the programme

Duration of training: 6 semesters
Minimum number of credits to be acquired: 180 credits
Graduation level: bachelor (baccalaureus, abbreviated as "BA") degree
Qualification: kommunikátor
Qualification in English: Expert in Communication

5. Training structure

The structure of the training expressed in credits, based on the programme and output requirements:

Special fields of expertise, knowledge C CE CF E Total
Communication and social sciences 51       51
Theoretical and practical studies in communication 48 6 9 9 72
Special modules   36     36
Other (internship, degree thesis) 21       21
Total 120 42 9 9 180

Abbreviations and definition of subject types:

  • C – Compulsory subjects.
  • CE - Compulsory elective subjects: Subjects to choose from specific subject group. The subjects of specialisations are to be selected upon application for specialisation.
  • CF - Compulsory elective foreign language proficiency subjects. students who do not have the language exam being a criterion for the degree may choose from the language courses offered. Students holding the appropriate language examination certificate can take up foreign language subjects or additional business foreign language courses on account of their credit limit.
  • E - elective subjects. In addition to the subjects included in the model curriculum, students can take up other subjects out of those announced by the institution.

6. Specialization possibilities in the programme

During the first-cycle training, students can choose from the following special modules, which do not provide stand-alone qualification:

  • PR
  • Multicultural Communication
  • Career Management
  • International business communication
  • Economic journalism
  • Communication and economy

Each module is worth 12 credits. Student have to take up three modules.
Special modules can be chosen after completing the 3rd semester according to the model curriculum. Modules may be chosen by students who have earned at least 45 credits in the subjects of the first three semesters according to the model curriculum. When choosing modules, students must specify their order of preference. Admission to a special module is based on the students' cumulative credit index: the student ranked best in the list of students thus obtained is admitted to the special modules that he/she specified in the first three places. The procedure is followed in a similar manner for students ranked lower, as long as the headcount set for a special module is reached. Students still in the queue are then admitted to the further modules with free places. The procedure is continued following the same principle until admission of the last student.
The launch of a special module is subject to a minimum headcount. If the minimum headcount is not reached, students applying for the given specialisation will be admitted to the module they have ranked next in their preference order.

7. Mobility window

During the training, the semester recommended for international student mobility is semester 4.
In semester 4, students participating in international student mobility programs should earn the recommended credits as follows.

Subject name/Subject group Credits Equivalence
Compulsory elective professional skills 6 any subject with at least 5 ECTS credits
Elective 9 any subject with at least 7 ECTS credits
Special module subjects 12 the equivalence recorded in the learning system, or subjects with at least 10 ECTS credit value providing training that corresponds to the topics of selected modules

8. Internship

Obtaining the diploma is subject to compulsory internship completed outside the institution. The requirement applicable to the internship is that uninterrupted practical training must be conducted at institutions active in the various scenes of communication. The duration of the internship is three weeks (120 hours for full-time and 80 hours for part-time training). The recognition of the internship may be applied for base on the work experience. The internship can also be completed at any unit of the higher education institution engaged in communications.
The commencement of the internship is subject to the completion of 143 credits.
The student is responsible for organising the internship, while the Communication Department also assists in the organisation of internships within the institution. Applications for and the conduct and evaluation of the internship are regulated by separate procedures.

9. Degree thesis requirements

The degree thesis is a task by the completion whereof the student demonstrates his/her ability to:

  • review special literature independently in a given special field,
  • document, analyse and evaluate the results introduced in the special literature,
  • with his/her studies and the information obtained from the special literature
    • conduct an independent research and/or
    • independently perform tasks requiring creativity,
  • create and defend an evaluation study based on the review of the special literature and his/her own research experience, and exploiting his/her studies completed.

The degree thesis requirements and the conditions governing completion are set out in separate procedure/regulations.

10. Conditions for completing the programme

Conditions for the issue of the final certificate:

  • earning at least 159 credits from compulsory, compulsory elective and elective subjects according to the curriculum requirements;
  • fulfilment of the required criteria (obtaining sign-off for subjects Physical Education 1 and 2);
  • completion of the internship (10 credits);
  • completion of the degree thesis consultations (11 credits).

Requirements of taking the final examination:

  • obtaining the final certificate;
  • a degree thesis granted at least satisfactory mark by two assessors working independently.

11. Final examination requirements

The final examination is a complex review and evaluation of the knowledge, skills and abilities necessary to obtain the qualification, in the course whereof the student must prove that he/she can apply the material learnt.
The final examination consists of two parts.

  • Defence of the degree thesis, which includes the presentation of the results and a professional debate based on them. On the basis of the marks proposed by the assessors and the defence, the committee awards a mark for the student's thesis.
  • Complex oral examination, which gives a comprehensive assessment concerning the student's knowledge and ability to use it. The examination topics and any information required to prepare for the examination are communicated by the training owner at the beginning of the semester.

If the degree thesis or the complex oral examination is qualified unsatisfactory, the final examination shall be considered unsuccessful and it must be repeated, as set out in the institutional regulations.
Formula for calculating the final examination result:
ZE = (ZV+SzD)/2
where

  • ZE is the overall result of the final examination
  • ZV is the result of the complex oral examination taken at the final examination
  • SzD is the mark given for the degree thesis

12. Conditions for issuing the diploma

Obtaining the bachelor’s degree is subject to having intermediate (B2) complex type language exam recognised by the state from at least one modern foreign language or an equivalent school-leaving certificate.

13. Qualification of diploma

Formula for calculating the qualification of the diploma
OM = (TÁ+ZE)/2
where

  • OM is the qualification of the diploma
  • TÁ is the cumulative average mark of compulsory and compulsory elective subjects (weighted with their credit values)
  • ZE is the result of the final examination

The qualification of the diploma is:

Excellent (5) if             OM  =  5.00
Excellent (5) if 4.51 ≤ OM  <  5.00
Good (4) if 3.51 ≤ OM  ≤  4.50
Average (3) if 2.51 ≤ OM  ≤  3.50
Pass (2) if 2.00 ≤ OM  ≤  2.50

14. Special requirements of the programme

14.1 Training in a language other than Hungarian

Pursuant to Section 51 (2) of the Act CCIV of 2011, the issue of the diploma for a training in a foreign language is not subject to the language examinations set out in Clause 11.
Pursuant to Section 14 (6) of Government Decree No. 137/2008 (V. 16), a diploma certifying studies conducted and completed in a foreign language is equivalent, in terms of the language of the training, to an advanced complex type language examination recognised by the state in one language. Pursuant to the referenced Act, the diploma is equivalent to a language examination, and BGE may not issue a separate certificate in this respect.
BGE recognizes the studies of a student as training in a foreign language if he/she has earned at least 162 credits, of which at least 144 credits are completed in the language of the training.

14.2 Trainings in correspondence course

For trainings in correspondence courses, the curriculum applies subject to the following differences:

  • The completion of the subjects Physical Education 1 (TEES1BA00) and Physical Education 2 (TEES2BA00) is excluded from the requirements.
  • Work experience gained during employment can be recognised as completion of the Internship (SZGY0BA20) (in line with the procedure for internships).

15. Model curricula (Plans of study)

Course schedule Language ID Annex
full-time Hungarian BNMTHK Annex 1
correspondence Hungarian BLMTHK Annex 2
full-time English BNMTEK Annex 3
correspondence English BLMTEK Annex 4

Version control

Reference No. Resolution No. Implementation Validity Clause Change description
           
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